1
Enter Ad Spend
Input total advertising costs for campaign.
ROAS Calculator
Calculate Return on Ad Spend to measure the effectiveness of your advertising campaigns
Total revenue from ad campaign
Total amount spent on ads
Pro Tip
Good ROAS varies by industry and product margin. E-commerce typically targets 4:1 ROAS minimum. Higher margin products can sustain lower ROAS.
How to Use the ROAS Calculator
2
Enter Revenue
Add total revenue generated from ads.
3
Calculate ROAS
Get return on ad spend ratio and profitability insights.
Return on Ad Spend Explained
ROAS measures advertising efficiency. It's revenue divided by ad spend. A 4:1 ROAS means you earn $4 for every $1 spent on ads.
Frequently Asked Questions
4:1 is minimum target for most e-commerce. 6-8:1 is good, 10:1+ is excellent. Varies by industry and profit margins.
ROAS is revenue / ad spend. ROI is profit / investment (accounts for product costs). ROAS appears higher than ROI.