1
Enter URL
Input the landing page URL you want to track.
UTM Link Builder
Create trackable campaign URLs with UTM parameters for accurate marketing analytics
Referrer (e.g., google, facebook)
Marketing medium (e.g., cpc, email)
Campaign identifier
Paid search keywords
Differentiate similar content/links
Pro Tip
Use consistent UTM naming conventions: lowercase, hyphens instead of spaces, descriptive names. Organize campaigns in a spreadsheet for tracking.
How to Use the UTM Builder
2
Add UTM Parameters
Fill in source, medium, campaign, and optional terms/content.
3
Copy Tagged URL
Get complete URL with tracking parameters for analytics.
UTM Parameter Tracking
UTM parameters are URL query strings that track campaign traffic sources in Google Analytics. Essential for measuring marketing ROI and attribution.
Frequently Asked Questions
UTM parameters are tags added to URLs (utm_source, utm_medium, utm_campaign) that track where traffic comes from in analytics.
Only utm_source, utm_medium, and utm_campaign are required. utm_term and utm_content are optional for detailed tracking.